Est. Australia 2014

The Baby Mama Story

Made to Feed. Made to Belong.

Breastfeeding fashion. A woman’s individuality. A sense of belonging. This is the world of BABY MAMA.

2014
The beginning
BABY MAMA was established in Australia in 2014, with roots in breastfeeding clothing.
The archive
Our story, in photographs
Original garments, photographs and memories from the early years will be shared here as the archive is gathered.

Our philosophy

Motherhood is part of her. Not all of her.

She has her own style, ambitions, passions and places she belongs. BABY MAMA makes room for the woman as well as the mother.

We celebrate breastfeeding—including beyond infancy—and respect different feeding choices and experiences. Encouragement, not comparison.